There are multiple ways to increase your business this summer and make a profit before time runs out in the hot season. Yes, there is not much time left in the summer but there is also still a chance to take advantage of people looking for one last summer adventure.
The COVID-19 pandemic has affected how customers engage with businesses in many ways. Thankfully, things have picked up somewhat this summer, making it the perfect time to capitalize on the growth and increase profit margins before the season ends.
Increase Your Business: Steps to Take
Here are some tips on how you can take advantage of the season and boost your business this summer:
Offer Special Promos
Customers love seasonal items, so why not offer something special this summer? It could be anything from a limited edition flavor of ice cream to a new pool float rental service.
Supplement your summer-themed products or services by promoting exclusive discounts and deals for the remaining summer months. Everyone loves a good deal, so let your customers know about any promos you offer. You could also create a loyalty program to encourage repeat business.
When considering the promos and deals you’ll promote, spare some thought to getting trade insurance. Protecting your business if something goes wrong with a transaction is crucial. Consider obtaining business liability, product liability insurance, and other coverages that would be helpful to your company.
Organize an Event
Remember that people generally have more time on their hands during this season. Therefore, you could use this opportunity to attract new customers and expand your reach.
If possible, consider hosting an event right in your shop. It is usually the most cost-effective option and will help you manage your expenses more effectively. It also makes it easier to plan and organize your event.
Think about how to promote your event so that more people are aware of it and know what to expect. You also need to ensure that you offer something unique and memorable so people will want to come back in the future.
Up Your Social Media Game
Social media can boost your business. This summer, you should make more effort to increase your social media presence by doing the following:
- Posting regularly and more often
- Using high-quality images and videos
- Ramp up engagement with your audience
- Run highly-targeted social media ads
Increasing your social media presence is invaluable for helping you reach more people and expand your business. Additionally, this digital marketing strategy doesn’t entail a significant financial investment. Plus, it offers the added advantage of enabling your brand to remain relevant and at the top of consumers’ minds.
Give Your Website a Makeover
Just like your social media channels, your website serves an important function. You can use it as your digital storefront where current and potential customers can find firsthand information about your products, services, and promos. Therefore, you should keep it updated with current activities and events.
You can make your website more vibrant by giving it a refreshing summer look that matches the season. You don’t necessarily have to overhaul your site from scratch. You could update your banner, photos, and color scheme if you already have a well-designed online storefront.
Allow Customers to Order Online
If you haven’t done so, you should consider allowing customers to order products and services from your website. This way, you could generate revenue even when you aren’t physically present at your place of business.
Remember to get trade insurance if you decide to allow online transactions. It will provide an added measure of security against fraudulent activity.
Takeaway
Summer always brings new opportunities for business growth. The warm weather, longer days, and festive atmosphere lift people’s spirits. Take advantage of the season by implementing summer-themed strategies that will bring in customers and increase your profits.
About Blue Sky Insurance Agency
For over 20 years, family-owned Blue Sky Insurance Agency has proudly specialized in insurance and tax services for Virginia residents. Our philosophy is simple: “If you can dream it, we can insure it.” We strive to provide value to our clients by establishing and building relationships and focusing on more than just rates. We are dedicated to providing holistic and strategically tailored solutions to protect all of your assets, and to provide peace of mind wherever life takes you. To get in touch with us, fill out a complimentary quote form, or call us at one of our two locations: