The holidays are fast approaching, so it’s time to pull out all the stops and do whatever it takes to draw in the holiday crowd for your restaurant. As in most places, the restaurant scene in your area is likely to be fiercely competitive, so your work will be cut out for you.
The holiday season is usually a period of peak sales, with the dining crowds coming out in droves. Hopefully, you already have restaurant insurance to cover you from potential risks and liabilities that businesses typically face. If not, that’s something you must tackle before moving on to planning your promos and events offerings.
Holiday Ideas for Your Restaurant
Looking for ideas to make your mark and stand out from the competition this holiday season? Here are some promotions and event ideas that should appeal to your regular customers and help you attract new clients:
Offer Social Media Gifts
The holiday season is always a good time to ramp up your social media activities, with many opportunities to connect with new and existing customers. Offering giveaways on your various social media channels is an effective way to drum up some publicity. Who knows? It could help you establish a robust online presence and make your brand go viral.
Entice Them With a Gourmet Gift Package
If your restaurant carries a line of gourmet foods, consider packing them in a gift box to offer your customers. Some establishments have found these extremely popular among longtime patrons, especially if the products aren’t available anywhere else. Whether it’s a few bottles of your unique sauces, salad dressings, pasta, or even cured meats, these gift boxes are sure to be a hit!
Pack Your Best Beers in a Holiday Box
Do you have an eclectic selection of craft beers, wines, or hard seltzers that no other restaurant carries? Why not choose the best and wrap them up in a holiday gift box for your customers? Everyone loves one-offs and limited editions. They’re a great way to add an exclusive touch to your standard holiday offerings.
Give Out Gift Cards
Everybody loves receiving gift cards, and the holidays are the perfect time to give them out. They are a welcome alternative to holiday gift packages for many people and can be a very effective promotional and revenue-generating tool. They are also easier to purchase and redeem nowadays, with many options to do so online. Plus, they make excellent last-minute gifts in a pinch.
Hold an Online Cooking Class
Give your customers a chance to enjoy your unique flavor concoctions by holding an online cooking class! Your clients will undoubtedly be eager to share their favorite menu items with their families, so this provides you with an excellent opportunity to publicize and promote your brand. Don’t give away all your secrets, though. You still want your customers to have a reason to dine at your establishment!
Have a Tree Lighting Ceremony
A tree-lighting ceremony is something that people of all ages enjoy. Why not hold the event on the grounds of your restaurant for a spectacular evening that will make for many happy memories? Now is the perfect time for such activities as people will be eager to socialize in a warm and welcoming atmosphere.
Have a Holiday Themed Movie Night
What better way to experience the season than to settle down with a classic holiday movie? Holding a holiday-themed movie night could be just the thing to attract families to your establishment. There are loads of well-loved movies you could share. Combined with your most popular menu items, you may hit on a magical combination that will make the cold winter evenings even more special.
Conclusion
The holiday rush can be a good time for your business. But it can also be fiercely competitive, with the other nearby restaurants vying for their share of the holiday market. It can be challenging to stand out without unique and captivating events and offerings, so remember to plan something special to pull in the crowds.
About Blue Sky Insurance Agency
For over 20 years, family owned Blue Sky Insurance Agency has proudly specialized in insurance and tax services for Virginia residents. Our philosophy is simple: “If you can dream it, we can insure it.” We strive to provide value to our clients by establishing and building relationships and focusing on more than just rates. We are dedicated to providing holistic and strategically tailored solutions to protect all of your assets, and to provide peace of mind wherever life takes you. To get in touch with us, fill out a complimentary quote form, or call us at one of our two locations:
North Chesterfield
Phone: (804) 745-4044
PO Box 35674
North Chesterfield, VA, 23235
Hours of Operation: Mon-Sat 9am-6pm
Richmond
Phone: (804) 404-2030
9932 Midlothian Turnpike
Richmond, VA, 23235
Hours of Operation: Mon-Sat 9am-6pm